WHO WE ARE

At Carbon1, we are dedicated to empowering businesses with innovative marketing & advertising technologies.

Explore practical applications of our services across various industries through our case studies. See how our solutions have been successfully implemented to solve real-world challenges and drive business growth.

Meet The Carbon1 Team

Carbon1 is a dynamic force in the digital landscape. Our expert team provides unparalleled guidance on selecting, implementing, and optimising marketing and advertising technology solutions.

We're not consultants – we're your partners in digital technology. Our deep industry knowledge, portfolio of world class technology and proven track record deliver tangible results.

  • Seasoned digital veteran with two decades of industry experience and a well-respected leader in the South African digital landscape, Joe has worked with most of South Africa's biggest brands and agencies to navigate the ever-changing MarTech and AdTech landscape.

    He's also been involved in a number of award-winning projects, successful acquisitions and strategic advisory roles, and has made valuable contributions to the industry, helping shape standards on critical issues such as Ad Fraud and Viewability.

    As the Managing Director of Carbon1, he uses his vast experience to support businesses in streamlining, automating and enhancing their marketing and advertising efforts and to achieve sustainable growth.

  • An English ‘born and bred’ CX tech innovator and founder of Prezence, a ground-breaking digital company pioneering in the early days of digital and mobile in the UK and South Africa, who then went on to help grow Deloitte Digital into the world class powerhouse it is today.

    As a Managing Partner at Carbon1, he enables businesses to leverage data and technology in the most effective and efficient way.

  • Drawing from diverse industry experience and more than 20 years of sales and business development, Sphiwe brings considerable expertise to his position as Commercial Lead at Carbon1. He specialises in establishing strategic partnerships with prominent media agencies and leading brands, driving meaningful revenue growth through innovative Adtech and Martech solutions. His proven ability to build and maintain lasting client relationships has established Carbon1 as a trusted partner in delivering tailored solutions that advance clients' business objectives.

  • Amanda is a seasoned media professional with over 15 years of industry experience, specialising in media, marketing and monetisation strategies for digitally led organisations. Well known for her successful leadership of two programmatic tech companies and heading the African portfolio for a prominent ad network.

    As head of Strategic Partnerships, Amanda also heads up Carbon1’s Nucleus Data Alliance.

  • With a strong foundation in digital marketing, account management, and client relations, Tricia is extremely passionate about building meaningful partnerships with clients to bring innovative, strategic and tailored solutions to life.

    A natural problem solver, she brings a diverse and wealth of experience working across the digital media industry, managing top-tier accounts and commercial partnerships.

    Her goal is to inspire and create work that not only meets business objectives but also elevates brands in an authentic and memorable way.

  • With over a decade of experience in the digital space, Dominique has built a versatile career, contributing to the success of numerous brands across various industries. Having worked in roles spanning client service, strategy and performance, Dominique’s expertise lies in working with clients to drive success through a blend of innovative thinking and detailed process analysis.

    Driven by a passion for learning and a deep curiosity, she stays ahead of the ever-evolving digital landscape, making her a well-rounded professional in the field

Your exclusive South African partner to the world’s leading Advertising & Marketing technologies

Over 20 years of experience

We have spent more than a decade perfecting the art of technology and data-driven advertising and marketing. Taking ownership of the most advanced tools in the industry on behalf of South Africa’s biggest brands, beyond pure execution, we have invested a tremendous amount of time empowering clients through education and comprehensive partnerships.


With this incredible experience and based on the same principles and ethos of collaboration, we have launched Carbon1, an advisory focused on bringing together a collective intelligence of experienced marketers, technologists, analysts, engineers and creatives to deliver the most comprehensive service across all fundamental marketing and advertising technology and processes.

We fundamentally understand that Digital Transformation can be a slippery slope. It’s a constant juggle between “best of breed” vs “full suite” technology solutions. The reality is that the landscape has evolved into a platform-based ecosystem.

We lead a priority shift to remove existing integration barriers within business by not only providing solutions that enable clients and their teams to fulfill the demands of this evolution, but also reinvigorate legacy systems that are under-utilised.

At Carbon1, we are dedicated to empowering businesses with innovative marketing and advertising technologies. Our team of experts works tirelessly to deliver solutions that drive growth and create lasting impact.

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