MARTECH CLIENT: WALGREENS

“Building a top-tier Walgreens retail media network.”

Walgreens wanted to build a leading retail media network and needed a best-in-class identity solution to do it. In 2020, they launched Walgreens Advertising Group (wag), which runs on Epsilon’s retail media solution.

Connecting in-market customers with the brands & products that resonate most

  • Retail

  • Identifying real people and reaching them at the right time. By attaching Walgreen’s first-party data to Epsilon’s CORE ID, Walgreens can serve a brand partner’s ads to real in-market people who are most likely to buy, at the right time, in the right channel.

“Epsilon Retail Media is another way for us to connect with customers... Whether that be phone, desk, store, socially, digitally—we got you covered. We can't make the retail media network roll without the tight partnership with Epsilon. The customer gets their needs met, the brand gets their needs met and then of course, we're the connection point, and we get our needs met.”

TRACY D. BROWN, President Retail and CCO
@ Walgreens

Connecting in-market customers with the brands & products that resonate most

Real-time optimisation

Each brand campaign is continuously optimised in real-time time, based on verified in-store and online purchase data, to ensure delivery is prioritised to the best possible prospects.

Transparent measurement & reporting

Walgreens and their brand partners have visibility into both SKU and brand-level performance, providing value for all stakeholders..

Identifying real people and reaching them at the right time

By attaching Walgreen’s first-party data to Epsilon’s CORE ID, Walgreens can serve a brand partner’s ads to real in-market people who are most likely to buy, at the right time, in the right channel.

Watch the video to see Tracey D. Brown, president of Walgreens retail and chief customer officer, talk through how the healthcare company works with Epsilon to build a top-tier retail media network.

Bringing person-first intelligence to retail media

Carbon1 is the proud partner bringing Epsilon Retail Media (CitrusAd) to Africa. The first Retail Media platform to couple AI and person-first identity. This smart decisioning creates better outcomes and stronger shopper loyalty.