MARTECH CLIENT: COCACOLA
How Coca-Cola increased CVR by 19% in one month using Insider’s onsite personalisation features, InStory & Social Proof
Coca-Cola was looking for new ways to engage and convert its customers and increase conversions.
Manager of Digital Channels at Coca-Cola @CocaCola
“Our experience with Insider has been outstanding from the beginning. It has allowed us to work with a team that is constantly concerned with bringing us new ideas to improve the performance of our site. They're always there to help us optimise our campaigns and teach us how to use Insider's tools to help us become independent and scale our expertise and growth.”
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Beverage
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CocaCola
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Coca-Cola was looking for new ways to engage and convert its customers and increase conversions. By using a combination of Insider’s onsite personalization capabilities—such as Overlays, InStory, and Social Proof—Coca-Cola was able to increase its conversion rate by up to 19% in just one month.
By using a combination of Insider’s onsite personalization capabilities—such as Overlays, InStory, and Social Proof —Coca-Cola was able to increase its conversion rate by up to 19% in just one month.
Increasing CVR by 19%
With onsite personalisation. Insider’s growth experts recommended adding a Coupon Code overlay to the website to encourage customers to make a purchase with a discount.
CVR by 12% with Social Proof Feature
Insider’s growth experts recommended adding Social Proof to Coca-Cola’s product pages. By displaying a pattern of activity among peers, it could use ‘herd mentality’ to coax new users into purchasing.
Download Casestudy
Coca-Cola decided to A/B test Social Proof to see which proof point impacted customers the most. It tested showing the count of product views vs. products purchased in the last 24 hours. It found purchase proof points were more compelling than views.
Storytelling for Social Media
InStory, a storytelling feature for increasing product discovery through a fun, snackable format similar to those found on social media.
A/B testing with Social Proof
By displaying a pattern of activity among peers, it could use ‘herd mentality’ to coax new users into purchasing.
Full Service Creative Platform
Insider’s growth experts recommended adding a Coupon Code overlay to the website to encourage customers to make a purchase with a discount.
“We're delighted with the results of this campaign, and the teamwork we’ve built with Insider. We’re excited to do more.”
Manager of Digital Channels
@ CocaCola