MARTECH CLIENT: ADIDAS
How Adidas increased AOV by 259% and conversion rate by13% in one month
Our AI-backed tools ensured, Adidas was able to increase AOV by 259% and conversion rates by up to 13% in just one month.
“Our traffic grew exponentially during lockdown, but we were ill-equipped to engage and retain these visitors. We needed a solution that would help us deliver personalization at scale to boost engagement and drive conversions. Insider had just the right set of tools.”
Senior eCommerce Manager @Adidas
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Apparel & Footwear
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Adidas
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Insider's growth experts leveraged their platform's capabilities to personalise the customer journey for Adidas. They implemented targeted product recommendations on the homepage, utilising customer data and browsing behaviour to suggest relevant products to each visitor.
Increasing AOV by 259% with highly-targeted coupon codes for new and returning visitors
259% increase in AOV in 1 month
Via Web Suite. Through highly-targeted coupon codes for new and returning visitors
13% via Smart Recommender
Smart Recommender combined the power of machine learning and AI to show relevant product suggestions to Adidas’ customers, such as trending products, recently viewed items, location-based bestsellers, and often purchased together.
50.3% Category Optimiser
Category Optimizer made it easy for customers to discover relevant products on mobile quickly, leading to a much better customer journey with reduced friction.
Download Casestudy
Adidas hugely improved the performance of their website across both Mobile and Web. They were able to engage their audience with relevant, timely, and personalized messaging to increase conversion rates and AOV.
Category Optimizer
Category Optimizer made it easy for customers to discover relevant products on mobile quickly, leading to a much better customer journey with reduced friction.
Storytelling for Social Media
InStory, a storytelling feature for increasing product discovery through a fun, snackable format similar to those found on social media.
Smart Recommender
Adidas’ favorite feature is Smart Recommender because of its ability to transform the customer experience by helping customers discover new products, specifically targeted to them based on intent, behaviour, and browsing history.
Sam Hau, Senior eCommerce Manager @Adidas
“Insider’s growth experts suggested exactly which tools to use to achieve our objectives. We implemented personalized product recommendations on the homepage and this helped us generate a 13% increase in conversion rate in one month. Insider’s tools are amazing.”