MARTECH CLIENT: SAMSUNG
How Samsung used Insider’s end-to-end marketing platform to increase conversions by 275% in 20 days
Samsung worked closely with Insider’s local support team to deliver highly responsive, personalized messaging across Mobile and Web, resulting in a huge 275% conversion rate.
“Insider helped us deliver highly-tailored experiences across our digital channels to achieve significantly higher conversion rates.”
Chief Marketing Officer
@Samsung
During the launch of its latest Galaxy Note, Samsung wanted to convert buzz into conversions. It was essential for Samsung to make customers aware of the launch, drive them to its website, and then convert that traffic.
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Electronics
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Samsung
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The Insider team recommended using a data-driven omnichannel messaging strategy to target those interested in competitor devices and lead them to a specific Galaxy Note landing page. Samsung leveraged Insider’s omnichannel customer journey builder, Architect, to reach customers on every device across 12+ channels. For those who then displayed an interest or added the Galaxy Note to cart, Samsung used timely, relevant Web Push Notifications to encourage customers to return to the site, or retrieve their abandoned cart.
Samsung was drawn to Insider’s ability to launch hyper-personalized customer experiences across multiple channels.
24% increase in CVR
24% increase in CVR with cart recovery Web Push notifications
275% Contributed
to 275% overall CVR
14% increase in CTR
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During the launch of its latest Galaxy Note, Samsung wanted to convert buzz into conversions. It was essential for Samsung to make customers aware of the launch, drive them to its website, and then convert that traffic.
Web Push
Dynamic, personalized omnichannel experience for customers that would drive anticipation and excitement for the product.
Personalisation
We worked closely with Samsung to deliver highly responsive, personalised messaging across Mobile and Web, resulting in a huge 275% conversion rate
Web Suite
24% increase in CVR with cart recovery Web Push notifications. Samsung leveraged Insider’s omnichannel customer journey builder, Architect, to reach customers on every device across 12+ channels.
“The team worked closely with us to develop an omnichannel marketing strategy for the launch of our Galaxy Note device. With all strategies combined, we were able to increase conversions by 275% in just 20 days. “
Chief Marketing Officer @ Samsung