ADTECH CLIENT: FASHION RETAILER
Fashion Retailer achieves 3X ROAS and 8X payback improvement in just 4 months
See how establishing trust in your marketing metrics can lead to greater efficiency and profitability.
Despite extensive digital marketing efforts, the brand struggles to accurately measure the impact of ad investments on sales due to unreliable platform-generated metrics. This lack of data-driven insights hinders informed decision-making, erodes confidence among stakeholders, and jeopardizes marketing budget allocation.
-
Retail & Apparel
Measured provided a comprehensive solution to accurately measure and optimize the brand's advertising portfolio. By leveraging custom attribution modeling and advanced analytics tools, the platform enabled the brand to validate marketing impact, identify optimal budget allocation, and benchmark performance against industry standards, ultimately driving greater efficiency and profitability. -
Honeylove exceeded ROAS targets on Pinterest, with a 30-day click, 7-day view window providing a more accurate performance measure. This highlights the need for platform-specific attribution to avoid misrepresenting channel impact.
“Measured gave us a common language to use between marketing and finance. Having a centralized platform and data we can trust is game changing. We can now literally connect marketing to sales and make informed, data-driven budget decisions with confidence.”
CFO
@Large Fashion Retailer
Measured provided a comprehensive solution to accurately measure and optimize the brand's advertising portfolio. By leveraging custom attribution modeling and advanced analytics tools, the platform enabled the brand to validate marketing impact, identify optimal budget allocation, and benchmark performance against industry standards, ultimately driving greater efficiency and profitability.
3X increase in ROAS:
By reallocating budget based on accurate incremental data, the brand significantly improved the return on ad spend.
8X decrease in payback period
Sales recovered the marketing investment much faster, improving overall business performance.
1/3 reduction in media spend
The increased efficiency allowed for a substantial cut in marketing expenses without sacrificing results.
Download
ROAS increased 3X. This dramatic rise in efficiency allowed the team to actually cut its media spend by 1⁄3 without sacrificing results. The brand then reinvested the money saved on marketing into other business-critical operations. In addition, the marketing team slashed its payback period – the amount of time it takes sales to recoup money spent on marketing – decreased 8X.
End-to-End Attribution & Optimization
Comprehensive, full-portfolio incrementality measurement, reporting, and planning for growing brands
End-to-End Incrementality Testing
Enhance your measurement with the gold standard in incremental lift testing.
Cross Channel Attribution
Measured’s Cross-Channel Dashboard reveals exactly how many incremental sales are driven by each marketing channel. Track media spend and validate performance in near real-time with confidence.
“With Measured, our marketing team can finally prove the value of our strategies and tactics. We no longer have to go with our gut. Now we have the data and analysis to dial in the best campaigns that will return the best ROI. It’s made a tremendous difference to our team.”
CMO
