ADTECH CLIENT: HONEYLOVE
Honeylove finds big growth opportunity with Pinterest – Geo Scale Test leads to
2X budget increase
See how establishing trust in your marketing metrics can lead to greater efficiency and profitability.
Honeylove faced the challenge of determining the optimal approach to valuing Pinterest conversions, questioning whether standard attribution windows were appropriate and if the platform's true impact extended beyond these metrics.
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Retail & Apparel
Honeylove, “where function meets fashion,” believes that women deserve garments that are as comfortable as they are effective. With a size-inclusive, high-quality line that includes sharewear, intimates, and more, Honeylove empowers women to take up space and have their voices heard. -
Honeylove exceeded ROAS targets on Pinterest, with a 30-day click, 7-day view window providing a more accurate performance measure. This highlights the need for platform-specific attribution to avoid misrepresenting channel impact.
“Measured gave us the data and tools to go beyond the limitations of in-platform reporting. It validated our instincts that Pinterest is a powerful channel for our brand, and made a demonstrable impact on some of our most important business metrics.”
Owen Bell, VP of Growth
@ Honeylove
Measured helped Honeylove unlock the true value of Pinterest. By conducting in-market incrementality tests and a 30-day geo scale test, we accurately measured Pinterest's impact on sales and awareness, revealing a significantly higher value than previously understood. This data-driven approach enabled Honeylove to optimize media spend, invest in new channels with confidence, and ultimately increase their ROAS.
212% Incremental Performance
The geo scale test proved both what the Honeylove team suspected and what Measured’s Incrementality predicted: Pinterest is a highly valuable channel for building awareness and driving conversions. In fact, the incremental impact of Pinterest landed at 212% – or roughly 2x more valuable than their default 7-day click, 1-day view reporting window.
Attribution Window
The study revealed that a 30-day click, 7-day view conversion window more accurately reflects Pinterest's incremental impact for Honeylove compared to the standard 7-day click, 1-day view window.
ROAS(i) came back at $3.65, more than double the in-platform 7-day click
Honeylove exceeded ROAS targets on Pinterest, with a 30-day click, 7-day view window providing a more accurate performance measure. This highlights the need for platform-specific attribution to avoid misrepresenting channel impact.
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Honeylove was able to confidently double their Pinterest spend in the next quarter. This budget reallocation from lower-to-higher ROAS channels effectively increased both their overall revenue and marketing efficiency, a double win that marketers are rarely able to find without in-market testing.
End-to-End Attribution & Optimization
Comprehensive, full-portfolio incrementality measurement, reporting, and planning for growing brands
End-to-End Incrementality Testing
Enhance your measurement with the gold standard in incremental lift testing.
Cross Channel Attribution
Measured’s Cross-Channel Dashboard reveals exactly how many incremental sales are driven by each marketing channel. Track media spend and validate performance in near real-time with confidence.
“Measured's incrementality-based attribution approach enabled Honeylove to quantify the true value of Pinterest advertising. It showed that Pinterest has a meaningful impact on sales driven by conversions occurring outside of the 7-day click, 1-day view windows typically associated with other popular social platforms.”
Erin Becker, Head of North America Mid-Market Partner Measurement
