ADTECH CLIENT: GARMIN MARINE
Garmin Marine Achieved a Click-Through Rate (CTR) of 3.0%
Discover how we optimised existing video content to become high-quality content re-used to maximise engagement and return on investment.
Garmin Marine, wanted to leverage high-impact video advertising formats to showcase their products and elevate brand perception.
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Wearables
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Garmin Marine
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Garmin Marine utilised our adaptive streaming technology which enabled them to leverage their existing high-quality video assets, originally created for TV, and repurpose them for impactful display ad spaces. Our technology ensured smooth playback and optimal video quality even for users with slower internet connections.
Garmin Marine needed to use high-impact formats for their high-quality video ads, to convey a better feeling about the brand and the products
3.0% CTR
Leveraging video assets for TV, we repurposed these assets to work beautifully in display ad spaces.
High user engagement
SeenThis' technology optimises video delivery for display advertising, maximising engagement and return on investment.
Average view time of 24.2 seconds
SeenThis' technology optimises video delivery for display advertising, maximising engagement and return on investment.
Saved on Ad-Spend
Repurposing TV assets for online advertising also resulted in significant cost savings for Garmin.
SeenThis' technology optimises video delivery for display advertising, maximising engagement and return on investment.
Adaptive Video Streaming
High-quality video ads with minimal data usage, leading to faster loading times, more ad views, and reduced costs. Up to 50% increase in CTR (clickthrough rate) for videos.
Data Optimization
High-performing ads with lower costs, increased engagement, and higher conversion rates that’s also good for the environment.
Full Service Creative Platform
Provides a user-friendly platform for clients to manage and optimise their display creative on a single platform.