ADTECH CLIENT: NISSAN
Nissan’s Advertising Video Quality That Increased Exposure
See how Nissan was able to use high-quality video ads for the Qashqai campaign without compromising on loading speed or data usage.
Nissan wanted to use engaging video content for their Qashqai campaign but faced limitations with traditional display advertising formats.
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Automotive
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Nissan
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Nissan implemented SeenThis' adaptive streaming solution. This allowed them to display high-quality video ads for the Qashqai campaign without compromising on loading speed or data usage.
SeenThis' technology optimised video delivery based on user bandwidth, ensuring a smooth user experience.
+49% Avg. View Time
Nissan was able to use engaging high-quality videos for their display execution for the first time, instead of static HTML banners.
-20% CPA (cost per action marketing)
Our creative team repurposed Nissan’s existing TVCs to work beautifully in different display formats.
The Video Stream ads outperformed static banners
The Video Stream ads outperformed static banners, both in creating awareness and driving conversion.
Uncompromised Quality
Our creative team repurposed Nissan’s existing TVCs to work beautifully in different display formats. Nissan's agency then used SeenThis' ad files to execute their existing programmatic buying strategy.
Streamed video ads proved to be significantly more engaging than static banners, leading to a substantial increase in CTR. The lower CPC and CPM indicated improved ad efficiency compared to banner ads.
The sales lift during the campaign period suggests that the video ads effectively drove conversions.
Adaptive Video Streaming
High-quality video ads with minimal data usage, leading to faster loading times, more ad views, and reduced costs. Up to 50% increase in CTR (clickthrough rate) for videos.
Data Optimization
High-performing ads with lower costs, increased engagement, and higher conversion rates that’s also good for the environment.
Full Service Creative Platform
Provides a user-friendly platform for clients to manage and optimise their display creative on a single platform.