MARTECH CLIENT: IKEA
Inside the retail giant's global media and brand health monitoring strategy
How IKEA stays ahead of the game
IKEA is the world’s largest furniture retailer with 460 stores around the globe and operations in 62 markets. Customers everywhere are obsessed with the company’s affordable, stylish home furnishings — and they’re posting to social media about it eight to 12 times every minute.
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Retail
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Thuroczy, global social media director at IKEA wanted to build out a social listening framework that would serve as a strategic capability for IKEA business units. He wanted to listen to relevant online conversations, analyse them, and provide the business with useful and actionable insights.
Ferencz Thuroczy,
Global Social Media Director @ Inter IKEA Group, IKEA
“From a public relations perspective, Sprinklr has really become our eyes and ears out into the world.”
“IKEA is a huge ecosystem,” says Thuroczy. “Lots of things are happening in lots of places, constantly. And I wanted to connect all the dots and feed those insights back to our teams — like product, marketing, and PR.”
Thuroczy needed a solution that:
Provided brand monitoring with comprehensive media coverage
Allowed for 24/7 monitoring of traditional and digital channels together in one media monitoring view
Captured, analyzed, and consolidated data into one unified view — in compliance with Europe’s data and privacy laws
Enabled him to easily and quickly share reports with stakeholders
460 stores in 62 Markets
Unify the majority of front-office digital channels
8-12 social media posts mentioning IKEA per minute
With Media Monitoring & Analytics, IKEA now has granular, real-time insight into what’s happening at the local level around the globe with its customers, its products, and its brand.
IKEA implemented Sprinklr’s unified customer experience management (Unified-CXM) platform with a strong focus on Media Monitoring & Analytics from Sprinklr Insights.
AI-Based Crisis Detection
Receive early-stage alerts on events that are generating social buzz and can ensure the right parties are notified whenever top-tier publications or sites are talking about the business, the brand, or its products. This enables them to proactively manage their brand reputation — and provides IKEA with visibility into what’s happening at the local level around the globe.
Customer Experience Management (Unified-CXM)
With a strong focus on Media Monitoring & Analytics from Sprinklr Insights. The solution gives teams a line of sight on current and trending events — as well as any potential brand crises
Media Impact Score
Sprinklr’s dashboard is another important element for IKEA, providing key stakeholders with a clear view into how well the brand is doing around the globe.
Bringing person-first intelligence to retail media
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