Our Advisory Services
We build foundational partnerships with our clients to effect true digital transformation across all marketing and advertising activities.
Through a combination of the highest level of industry expertise and the implementation of best-in-class technologies, we reduce friction throughout organisations, empowering them to deliver their marketing faster, better and smarter.
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Digital Transformation Strategy
Our industry is experiencing one of the most disruptive periods in history. Marketers are forced to navigate new policies and regulations aimed at improving customers’ online experiences, but more acutely respecting their privacy. This all while trying to keep up with new technologies and emerging channels.
Carbon1 will transform and future-proof your organisation today by defining your path to achieving ambitious business and marketing objectives. We start by ensuring you have evaluated and assembled the right technology and people to enable real growth. We also lay the foundation for scale by helping you identify gaps and manage the accessibility and durability of all of your data across your departments.
In-Housing & Training
We are seasoned marketers ourselves and leverage our decades of combined expertise to give you and your team confidence. We conduct training sessions to educate, up-skill and support you throughout the entire Martech and Adtech adoption process. Carbon1 provides you with the fundamentals of marketing and advertising operations to collectively ingrain these capabilities and tools into your business enabling full autonomy.
A few key areas include:
Paid Media Training & In-Housing (Programmatic, Social, Search)
Analytics (Google Analytics / GA360 etc.)
Media Measurement
Tag Management
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Programmatic Media Advisory & Activation
We provide end-to-end data-driven strategies to get the most value out of your Programmatic Media Buying.
Whether you need a partner to fully plan and execute your Programmatic Media Buying campaigns, strengthen your campaign performance and provide complete transparency of your Programmatic Media spend or need support for Demand Side Technology evaluation, troubleshooting and learning advanced strategies, we provide the expertise.
E-commerce & Retail Media Management
Carbon1 offers e-commerce, retail, financial, FMCG and other direct-to-consumer clients complete technology and service-based solutions to develop comprehensive management strategies.
These include full-scale e-commerce media integrations and activation as well as retail media monetisation solutions that are underpinned by Martech and Adtech and fully supported by our expert advisory services.