Our Technology Services
As the complexity of the Marketing and Advertising ecosystem grows, it has become harder than ever to choose and implement the right technologies. We assist organisations to improve their marketing and advertising capability by evaluating, building and integrating best-in-class technology stacks designed for infinite scale.
1
Tech Audits and Deployment
We deliver comprehensive Martech and AdTech stack audits in order to further integrate these into every facet of your business.
You will gain confidence in your customer strategy, marketing decisions, tools, and overall business performance.
Your audit will be delivered as a comprehensive implementable blueprint that’s easy to understand, yet has a deep level of detail consisting of recommendations specific to you, your team and your business growth.
Our audits include sections such as:
Platforms, tools and software recommendations
Data quality assessment and advanced configuration
Channel usage audits
Reporting recommendations
Measurement implementation guidelines
Customer Data Platform (CDP) Audits and Deployment
End-to-end automation requires a seamlessly integrated technology suite to acquire your data, transform it according to your needs and make it available to other destinations for analysis and visualisation.
We define and implement the customer data management process and infrastructure to help you take control of the growing opportunity in automation, activation and personalisation.
Key use cases of the Customer Data Platform include:
Sync all your BI tools, analytics systems, CRM systems, and other technologies
Increase paid marketing return on ad spend (ROAS)
Trigger real-time, personalised, behaviour-based messaging across customer touchpoints and engagement channels
Streamline the customer experience across the full customer journey
2
3
Creative Marketing Platforms
Modern-day Marketers are faced with increasing challenges in reaching their customers as they quickly move from one channel and platform to the next with an extremely fragmented attention span. This means that it has become more important than ever to address customers with relevant creative and messaging that’s specifically designed for them as they experience each channel.
Carbon1 brings together the data and technology to target and engage with your customers using personalised, one-to-one creative that is easily tailorable to suit every channel, platform and device.
We have the expertise to reinforce the connection of these data points whilst integrating tech to your existing infrastructure to streamline your creative processes. We then upskill your existing in-house creative team or agency to adopt these tools or provide expert resources to assist with the entire design and deployment functions.
Location-based Technology
If you trade in the real world, you should be investing in technologies that not only provide insights into your customers, what they buy, and where they buy, but also enable the identification and targeting of these and similar customers for all of your stores’ marketing and advertising activities.
We deploy market-leading solutions that do exactly this. From drive-to-store strategies including best performing stores by audience segment, distance travelled by consumers to reach your stores and conversion times to cross-channel targeting and offline-to-online attribution.